It is well worth the while drinking all of your coffee when at the end such sexy rewards remain in your cup.
Especially if enjoyable without censorship.

In 2000 Obama bought a Jeep Grand Cherokee from a dealership. Today the car has 133,000 miles under the hood and the lady who had bought the car at a used-car dealer, decided to bring it to an auction. Now the Jeep has been found by a collector of presidential artifacts.

"Yesterday, I asked my eleven-year-old daughter what she thought moms needed for Mother's Day. She replied, "Moms need two things: 1-Coffee, and, 2-A day for themselves." I couldn't help but ask, "Why coffee?" Her answer: "They need help coping with their day with their busy schedules of picking up kids, dropping them off all over the place, and working."

Yes, us-Americans are known for wanting it their own way - the american way. Yes, they may - while at it - destroy the true value of some things, some of which are highly appreciated elsewhere. Although it is not only an "american" thing to wash meals down with drinks, it seems to be very american to drink coffee WITH the meal.
But some demanding individuals do see it as the necessity to give the stomach (the digestion) and the mouth something special and the right thing to end a meal with - as if it were a dish for itself.

Well, it is.

For hundreds of years coffee has been used in many different cultures in many different ways. This started happening even before going into different systems and ways of brewing the roasted seed.

An Idea has developed and been carried out in England, where baristi Gwilym Davies, Sarah Dooley and James Hoffmann started all. First Hoffmann originated it in his blog and then Dooly marshaled the cards Davies distributed. The card holder could visit different Gourmet Cafés in London and after buying 8, Davies would pay the ninth.

Dooley explains one aspect behind the Cafè choices:

"We want places that see coffee as an agricultural product that changes every day, something that should be in the vegetable and fruit aisle."